Steve Bedford - Conical Ltd.

We have been providing marketing consultancy and outsourcing support for law firms and other professional service firms for many years. We have compiled ground breaking reports on law firm marketing, barrister marketing and accountancy marketing. We are rightly seen as one of the market leaders in this sector.

We are focused on providing pragmatic marketing advice and innovative creative support. Marketing as a discipline is diversifying and it is hard for organisations to determine what actions will best suit their particular circumstances. We help clients meet their strategic objectives and to get the best return on their marketing investment. We are often responsible for the delivery of our recommendations whether that be through issues specific support such as digital marketing or a wider brief.

Quality of advice, responsiveness and creativity in design probably sums up our approach. When we are installed on an outsource basis for marketing management or indeed design, we work hard to be seen as part of the clients’ team. We also have a strong community ethos and have helped our clients devise innovative CSR campaigns, as well as having initiated several events of our own ranging from music, art through to sporting events.

In professional services the fee earning team are also often tasked with a responsibility to generate new business. As such we offer mentoring for fee earners in areas such as new business presentations, understanding marketing and using social media.

Marketing activity needs to serve the wider strategic needs of any business. We therefore help facilitate business planning sessions for our clients. This can be delivered through away-day sessions or through pro-forma documentation.

The quality of our team is outstanding for a business of less than 10 people. The depth of resource and knowledge is the match of some of the largest agencies within our particular area of focus.

We operate with low overheads from modest Hertfordshire based offices. This allows us to deliver outstanding value to our clients. We are committed to continuous professional development (CPD) and have very strong links with the Chartered Institute of Marketing (CIM) and also have links with the Chartered Institute of Public Relations. Qualifications held by the team include CIM Fellow, Phd and Post Graduate Diploma’s in marketing.

We owe our success to being focused on the sectors we know. Our team has an excellent mix of proven capability, technical ability and innovative creative thinking.

VisitL Conical Ltd.